Obama’s long history of association with left-wing extremists and the radicalism of his agenda have created a real marketing challenge for his supporters in the media. The history and the agenda were managed well enough during the 2008 campaign simply by the media’s refusal to vet Obama as a candidate and by attacking anyone who tried to vet him. In those heady days, Obama’s presentation of himself in messianic terms came across as confidence and actually added to the enthusiasm of his supporters.
But now, four years later, the tidal wave of enthusiasm has receded and the results of Obama’s economic and foreign policies lay revealed in the wake. We are left looking at Obama the man, without the distraction of all the messianic trappings. And it is hard to put a positive spin on the arrogance, snide condescension, and intolerance for disagreement that have become increasingly apparent in Obama’s style as the pressure of the campaign mounts.